Dips Its Way to a New 'Sleep Collection' » Dallas Innovates

"At the end of a long day, who wouldn't want to pull on some Chicken Crispers socks?" George Felix Chief Marketing Officer Chili's ....on Chili's launch of its limited-edition Triple Dipper Dream Collection.

Dallas-based Chili's says its Triple Dipper—a plate loaded with cheese pulls, burger bites, and sauced Chicken Crispers—went viral on this year, snagging "over 200 million views." Now the company's following that up with an eye-opening (uh, make that closing) marketing stunt.

Chili's is about to launch a limited-edition Triple Dipper Dream Collection, featuring a Triple Dipper Bedding Bundle, Big Mouth Bites Eye Mask, and Honey Chipotle Chicken Crisper Socks. The collection will be available in limited daily drops starting Thursday, Nov. 21, at noon ET each day while supplies last, the company says.

"Chili's fans have been dreaming about the Triple Dipper all year, so we decided to interpret that dream in the most literal way possible with a set that fully embodies this fan favorite," CMO George Felix said in a statement. "At the end of a long day, who wouldn't want to pull on some Chicken Crispers socks, cover those eyes with Burger Bites and cozy up to a Nashville Hot Mozz pillow? As I always say (starting right now), eat well, sleep well, Chili's well."

You can find out more, including pricing, by going here .

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