All the best Black Friday toy deals
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The best toy deals you can shop nowIf you have a few kids in your family, much of your holiday shopping may involve looking for toys and games. You can shop some of the best Black Friday toy deals to get ahead of your holiday shopping this year.
BestReviews has reviewed and tested many toys, so you’ll want to check in regularly to get the most up-to-date list of Black Friday toy deals as we get closer to the big event. Some of the top deals include the Marbling Paint Art Kit and Bezgar TB141 Remote Control Car .
Last updated on Nov. 20, 2023, at 10:00 a.m. PT.
Best baby and toddler toy dealsBabies and toddlers need toys not only to be entertained but also to help them with brain development. Some of the best Black Friday deals include baby and toddler toys that help them learn colors, shapes and faces.
This 3-in-1 set is excellent for brain development and includes a mirror and cute animal patterns for babies to enjoy. The included soft books have textured 3D animal details, and the lightweight design makes storage easy.
Pit balls are popular among young children because of their lightweight and colorful design. This set comes with 100 balls, each measuring 2.2 inches in diameter, and a storage bag for easy transportation and storage. Plus, they’re BPA-free for improved safety.
Learning new words has never been this easy thanks to this fun interactive book from LeapFrog. This book teaches kids both Spanish and English and even includes a few new “friends” that help make learning these words a unique experience.
Who doesn’t love Elmo? This fun plush is perfect for getting toddlers up and moving around. This Elmo sings and says fun phrases in both Spanish and English while he dances, making him the perfect toy for playtime and learning.
Looking for a gift for a Paw Patrol-obsessed little one? This is it. With 15 accessories and four separate double-sided mission cards, this will keep kids entertained for hours on end with fun imaginative play.
This is a great playset that brings the world of Spider-Man to life for younger fans. With tons of interactive features, a cool-looking figure and a spidey car, this will provide hours upon hours of web-swinging action for little ones.
Best kids toy dealsOnce kids reach a certain age, they want toys that are fun more than anything else. During the Black Friday sale, some of the best toys for kids aged 4 to 10 are remote control cars, building blocks, train sets, dolls and arts and crafts kits.
One of this year’s hottest toys, this has quickly become a kid favorite. Bitzee is an electronic, interactive toy that includes 15 different animals to raise and play with as they grow into super versions.
Kids with an artistic side will love this marbling paint kit that includes everything they need to create dazzling projects. This set has a design tray, five paint colors, carrageenan powder, a spoon, a pipette, a spreader, three styluses, 10 art sheets and an instruction guide.
This remote control car is perfect for kids who want to race outdoors thanks to its durable off-road wheels. It can go as fast as 25 miles per hour, and other remote control cars won’t interfere with the signal, making it suitable for multiple cars to race against each other.
The popularity of all things Barbie skyrocketed in 2023 thanks to the hit film based on the popular doll, making this dollhouse a must-buy for any fan. It comes with three Barbie doll roommates, and the dollhouse features several play areas including a pool, living room, kitchen and balcony.
Become a mad scientist and unleash a crazy creation using this playset. With 80-plus lights, a “bio-mist” chamber and a variety of ingredients — who knows what will happen?
If you are looking for a versatile toy at a great price, then this is the one. Kids can transform this toy from a car to a dinosaur with ease for a fun and unique experience. It even has lights that make the dinosaur seem like it’s breathing fire.
All kids want a puppy for Christmas, but as most parents know, not all kids are ready to take care of a real dog. That’s where Dog-E comes in. This robot dog can develop its own unique personality and has over 200 different interactions, including games that you can play through an app.
A great way to establish new STEM-related ideas, this unique fort design allows your kids to come up with a building that is as creative as they want. Many parents have even said they love building it with their kids, too.
Furby has captivated kids since the ’90s with its fun interactive features, and this new iteration is no different. With more than 600 responses in both English and “Furbish” and singing and dancing modes, this Furby provides endless hours of conversation for little ones.
Young fans of the popular Pokemon Sword and Shield games and anime series will love this card box set. It comes with an etched foil promo card featuring Lucario VSTA, 65 card sleeves featuring Lucario and 45 Pokemon TCG Energy cards. It also includes game accessories, including six damage-counter dice, a tournament-legal coin-flip die, two acrylic condition markers and an acrylic VSTAR marker.
Fans of the Caped Crusader will love this 4-in-1 Gotham City playset. It includes three Batman vehicles (the Batwing, BatTank and BatCycle) and a mobile command center and transforms into a colossal 30-inch Mech Batman. It also comes with a miniature 4-inch Batman figure that fits inside any vehicle, and there are over 40 interactive sounds.
This Hot Wheels set has four levels for racing, stunting and storytelling, and feature track-play details like moveable hoses, a car wash with a foam roller, diverters and connectors to connect to other Hot Wheels sets. There are more than 50 parking spots, a car-hungry dragon lurking on the fourth level and a side-by-side loop stunt on the third level. The set comes with two Hot Wheels cars.
Kids who are fans of the WWE will love this collectible championship belt. It has authentic styling, metallic medallions and a leather-like belt with an adjustable feature for a custom fit, and there are several wrestling titles to choose from, including the WWE Championship, the WWE Smackdown Tag Team Championship and the WWE Universal Championship.
Younger kids who want to get into building Lego sets can start with this creative color kit. It has 1,500 pieces and, unlike other Lego sets, this set allows for freestyle building and lets kids make various models such as an octopus and a rocket. Plus, it’s compatible with the Lego Builder smartphone app, where kids can view and rotate their models and track progress.
Kids ready for a two-wheeler will love this bike. It’s easy to assemble, so you can get it ready for riding in no time, and the metallic frame gives it a sturdy build. It has purple details and heart-shaped patterns across the chainguard for a flattering look and wide training wheels for optimal stability. It’s suitable for kids between 42 and 48 inches tall.
Best tween and teen toy dealsIf you have a kid on the older side, there are plenty of excellent Black Friday deals for toys and games they’ll enjoy. Arts and crafts kits are popular among older kids, as well as board games, card games and electronics such as smartwatches and drawing tablets.
If you have kids who love arts and crafts, this charm-bracelet-making kit is an excellent gift, as it lets them make cool bracelets they can wear. It’s a 126-piece kit with several charms and a beautiful pink-hued unicorn and princess gift box.
This smartwatch for kids has a stylish design modeled after standard smartwatches and has several neat features, including a selfie cam, 24 games, voice recorder, pedometer, calculator, stopwatch and alarm. Plus, it can store over 10,000 photos or six hours of video.
Designed to hold riders up to 150 pounds, this dirt bike has a 24-volt single-speed motor and can travel as fast as 12 miles an hour, making it suitable for park riding. It has a durable frame and a twist-grip accelerator throttle for a motorcycle-like look. Plus, the battery works for up to 30 minutes of continuous use.
Rebuild several London landmarks and monuments, such as the National Gallery, Nelson’s Column, London Eye, Big Ben and Tower Bridge, with this 468-piece building block set. It’s a model interpretation of the London skyline with the Thames River represented by transparent baseplate tiles. Plus, kids can learn about the landmarks from the collectible booklet that has information about the design, architecture and history of each one.
If your kids are “Harry Potter” fans and think they know everything about the fantastical wizarding world, they can challenge their knowledge with this trivia game. It’s a fun game for kids aged 8 and up and comes in a wedge-shaped case for playing on the go. Kids can test their knowledge in six categories: The Dark Arts, Hogwarts, Magical Spells and Potions, Magical Objects, Magical People, Animals and Magical Creatures.
Who has the best toy deals on Black Friday?Shopping for toys can be tricky since many retailers offer excellent deals on Black Friday. However, thanks to its broad selection, Amazon is the best retailer to shop for toys. Amazon allows small businesses to use its e-commerce platform, so you can find toys you wouldn’t see sold at places like Walmart.
That’s not to say you shouldn’t shop at other retailers when looking for toys. Although their product selection isn’t nearly as extensive as Amazon’s, Walmart is a heavy hitter when it comes to toys, and we expect to see many excellent Black Friday toy deals there, too.
Black Friday toy shopping tipsShopping for Black Friday toy deals isn’t any different than shopping for other deals, but there are a few strategies you may want to use to maximize your savings ahead of the holiday season:
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Kevin Luna writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.