Theguardian

Australia news live: Perth bushfires still out of control with more homes under threat; Black Friday spend tipped to surge

E.Nelson3 months ago
1m ago

Black Friday shopping splurge expected Australian shoppers are tipped to splurge a record amount in today’s Black Friday sales after a year of sluggish retail spending, Australian Associated Press reports.

The National Retail Association expects there will be up to $6.3bn worth of sales over a four-day period while comparison website Finder went even further and predicted a $6.7bn spend.

The association’s director, Rob Godwin, said many brands had brought their discounting strategies forward after a flat start to the festive season.

It’s now the nation’s most popular sales event, with a Finder survey of 1,063 people showing up to 9.3 million Australians have already taken part or planned to shop the sales.

The large number of shoppers is partially attributed to people trying to find a way through rising cost of living pressures, Finder head of consumer research Graham Cooke said.

Cooke said the categories shoppers were planning to save on had not necessarily seen the highest price increases.

“Eight out of the top 10 price increases are for food items – so consumers might be better off hunting for discounts in the grocery aisle rather than the clothes shop,” he said.

Black Friday sales are held on the Friday after Thanksgiving in the United States and gained traction in Australia in the past decade.

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