Cat Deeley looks chic in a grey faux-fur jacket as she joins glamorous Emma Willis at Matthew Williamson's star-studded launch party

Cat Deeley and Emma Willis were dressed to impress on Wednesday as they attended Matthew Williamson's star-studded Ruggable launch party in London.

The TV presenter, 48, looked incredible as she cut a chic figure in a grey curly faux-fur jacket.

She teamed the stylish ensemble with a plain white T-shirt and black flared trousers as she posed up a storm for the cameras at the event.

To complete her look, Cat further accessorised with a pair of gold-toned hoop earrings and styled her blonde tresses in a voluminous blowout.

The star appeared in very high spirits during the event as she showed her support for her pal Matthew, 53, who is an interior designer known for his use of bold, colourful, and carefully constructed designs.

Meanwhile, Emma, also 48, cut a colourful figure in a pastel pink and blue knit jumper.

She teamed the ensemble with a brown and white checked mini skirt and a pair of sheer black tights.

To complete her look, she sported a pair of chunky Dr Marten-style leather boots and opted for a minimal makeup look.

During the event, she was also joined by comedian pal Alan Carr who cut a quirky figure in a checked coat and a floral shirt.

He teamed the ensemble with a pair of rust-orange trousers and sported a pair of tan leather brogues as he struck up a smile for the cameras.

Sienna Miller's sister Savannah also attended the event with her mother Jo Miller and British fashion designer Coco Fennell.

Celebrities attended the bash, which was held at The Old Sessions House in London, to celebrate Matthew's new collection with Ruggable.

The stunning new rugs, available 8th November, combine Ruggable's innovative washability with Williamson's love of colour and pattern, with travel-inspired motifs and rich palettes.

Inspired by wanderlust and nature, the rugs transform any space with bold expressions of colour and pattern.

The collection consists of six eye-catching styles, both flat woven and tufted, and are available with classic and cushioned rug pads.

All of the stunning designs come in a variety of sizes and feature Ruggable's two-piece machine washable rug system to ensure they are durable and fit for any home.

The collaboration marks the first collection launched specifically by Ruggable UK's team.

Matthew and Ruggable share a joint goal of creating beautiful designs without compromising on functionality, making him a seamless fit for the brand.

Speaking about the launch, Matthew said; 'This collection is inspired by my home in Mallorca which gives me a feeling of wanderlust every time I visit.'

'It's a beautiful space characterised by rich colours and is full of touches from the outside world.'

'We worked hard to bring through these influences in the designs so that each piece in the collection adds a vibrant, natural feel to any space it is used in, but without compromising on the utility we all need in everyday life.'

Clay Wertheimer, VP of Ruggable UK & Europe added: 'We're delighted to be partnering with Matthew on our latest collection and we're excited to bring his iconic style to our customers' homes.'

'As a US brand breaking into the UK market, it's important for us to champion local designers to tap into what resonates most with British customers . Our washable durability ensures that our rugs are perfectly made for whatever life throws at you.'