Effigies of Noel and Liam Gallagher burned following Ticketmaster dynamic pricing scandal
Bonfire Night celebrations kicked off with a bang this weekend, with crowds across the country indulging in the usual mix of fireworks and bonfires – but a small town in Kent decided to burn off some Oasis -related grievances.
In protest of Ticketmaster's controversial dynamic pricing system, Edenbridge hosted its own Oasis-themed witch burning, with effigies of Liam and Noel Gallagher placed in the centre of the town's annual bonfire.
Typically, Edenbridge burns down the most topical villain of the moment. Previous effigies have included politicians, such as Boris Johnson and Donald Trump, as well as convicted sex offender and film producer Harvey Weinstein and doping cyclist Lance Armstrong.
"The Ticketmaster ticket fiasco has affected a lot of different age groups, such is the appeal of Oasis, and I know many fans were very unhappy at being ripped off... when they discovered the price of the tickets," effigy artist Andrea Deans explains via Edenbridge Bonfire Society's Facebook page. "No one likes being taken advantage of."
She goes on to note that, while the Gallaghers are depicted, they're merely caught in the crossfire. "We love Oasis, and added them to the design purely because they highlighted the dynamic ticket pricing and brought all this to light," she writes. "They are just puppets in this, not the effigy."
The real villain this year was the "money-emoji" businessman featured in the effigy. "We wanted to show Ticketmaster for what it is – a money-making machine," she says.
When Oasis announced their reunion back in August , it was a huge day for Britpop fans. "The stars have aligned," their announcement said. Yet disappointment would soon follow.
Sky News reported that online queues for reunion tickets exceeded 500,000 hopefuls. Ticketmaster's dynamic pricing system quickly responded to the huge demand, dramatically amping up the £150 face value price tag. Ticketmaster explained the price hike by pointing to its terms, where it notes that prices can be "fixed or market-based".
While Deans implies the blame is squarely in Ticketmaster's court, others have been critical of the Gallaghers; many believed the brothers were aware of Ticketmaster's dynamic pricing system. However, the Oasis duo issued a statement , saying: "It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management."
They explained that "at no time" did they have "any awareness that dynamic pricing was going to be used".
"While prior meetings between promoters, Ticketmaster and the band's management resulted in a positive ticket sale strategy, which would be a fair experience for fans... the execution of the plan failed to meet expectations," the statement continued.
However, Oasis's management seem to support the controversial pricing system, to some degree. An Instagram statement reads: "It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable."
In light of the backlash, Oasis did not employ dynamic pricing for their North American and Australian tour dates .