Group 10 Management in Southfield Partners with Atlantaâs Peachtree Group
Peachtree Group in Atlanta has announced a long-term partnership with Group 10 Management in Southfield, expanding its managed portfolio with 13 new hotels totaling 1,648 rooms.
Through the partnership, Group 10 will benefit from Peachtreeâ€TMs expertise in compliance with brand standards, scalable operating efficiencies, skilled talent acquisition, digital and marketing initiatives, renovation expertise, and other cost-saving measures across the portfolio.
The expansion pushes Peachtreeâ€TMs total managed operations beyond 100 hotels and solidifies its position as a leading third-party hotel manager. The properties are primarily Marriott, Hilton and IHG-branded hotels and are predominantly located in the metro Detroit area.
"Our extensive experience in hotel operations allows us to partner with Group 10 to take third-party management to a whole new level," says Vickie Callahan, president of Peachtreeâ€TMs hospitality management division. "A substantial portion of Peachtree Groupâ€TMs portfolio is third-party managed, underscoring our commitment to driving strong financial results for our partners while providing exceptional guest experiences."
Peachtreeâ€TMs hospitality management division operates premium-branded, limited-, select- and compact full-service hotels primarily within the upper-midscale and upscale segments. The division now manages 107 hotels across 27 brands totaling 13,485 rooms in 27 states, including Washington D.C. With the addition of the Group 10 properties, Peachtreeâ€TMs third-party management portfolio expands to 31 hotels.
"Peachtreeâ€TMs expanded portfolio further emphasizes its dedication to delivering high-quality service and operational excellence for partners and guests across the U.S.," Callahan says.
