January Digital Adds VP of Analytics as Firm Continues to Grow
North Texas-based executive Rebecca Visconti has been hired as vice president of analytics at media company January Digital, a New York-based company with an office in Dallas.
"If you know Rebecca, you know she is an absolutely incredible analyst, teacher, mentor, and business leader," Vic Drabicky, founder and CEO of January Digital, said in a statement. "Adding her to our already stellar team only strengthens our ability to provide tools and analysis that improve clients' results. Any agency can provide dashboards or reporting, but few can provide the level of deep insights that show clear next steps for a business like our team can."
Visconti is the latest in a string of hires at the company, where she will lead the analytics team and the company's continued expansion of advanced analytics modeling and AI-powered analytics system.
Previous roles at Kate Spade, L'Oréal, P&G, and more
Visconti brings more than a decade of analytics experience to her new role, having worked with brands ranging from Kate Spade and L'Oréal to P&G, Kraft, and Pizza Hut. She is an adjunct professor at Southern Methodist University, on the Women in Leadership Advisory Council at SMU, and on the executive board for the Dallas chapter of the American Marketing Association.
January Digital said its analytics services have tripled in size over the last year.
A key component of this growth is January Digital's AI-driven analytics system, Mikey, which provides deeper insights and trend spotting in an automated manner, supporting account teams and clients 24/7, the company said. The team has developed custom dashboards and reporting tools that enhance data visualization and client reporting capabilities.
"I've always admired the incredible growth and innovation at January Digital, and the team's dedication to culture, transparency, and collaboration aligns perfectly with my values," Visconti said. "January Digital is the perfect blend of art and science for me—building some of the world's most beautiful brands around a core of data understanding and action."
January Digital said that Visconti's hiring comes in a year of strong growth as the company has added marquee brands to its client roster including Interstate Batteries and Sakara Life, as well as won key industry awards for its work including being named the National Retail Federation's (NRF) Partner of the Year for 2024.
January Digital said it solves business challenges through strategic consulting, media excellence, and actionable analytics.
It comprises January Consulting which aims to offer true strategic leadership that builds successful client businesses, and January Digital, the media agency that handles full funnel media planning, execution, and optimization. The company said that all of January Digital's work is supported with a foundation of data and actionable insights that ensure clients are as successful as possible.
