Key Wild Atlantic Way tourism meeting held in Sligo with tour operators

The operators are keen to expand their leisure and luxury business to promote Ireland to their clients for the 2025 travel season.

The one-on-one meetings will offer accommodation, attraction, and activity providers a valuable opportunity to grow their business by collaborating with the top Irish tour operators and DMCs. Collectively, these operators contribute over €800 million to Ireland's economy each year. By highlighting the Wild Atlantic Way's diverse tourism attractions and activities, the event aims to influence new travel itineraries for these high-profile tour operators and DMCs, enhancing the city's status as a leading leisure and luxury destination.

The luxury and leisure markets present significant opportunities for sustainable growth in Irish tourism. According to Fáilte Ireland research, international visitors are seeking authentic Irish experiences that involve engaging with local communities. Moreover, eco-friendly and sustainable tourism options are crucial for attracting international travellers in 2025.

Paul Mockler, Fáilte Ireland's Head of Commercial Development, commented:

"Fáilte Ireland is really excited about the potential business opportunities emerging from today's workshop at the Sligo Park Hotel. Specifically, the luxury market, known for its higher spending, offers a chance for sustainable growth in Irish tourism over the long term. This segment demands tailored and customised experiences that align with their interests and motivations, focusing more on experiential elements rather than materialistic ones. To effectively target these market segments, Ireland must offer a diverse range of luxury accommodations and a robust portfolio of unique experiences and products that consistently meet the expectations of luxury travellers."