Los Angeles Ranked 'Most Generous' City by Paul Newman's Foundation

Earlier this summer a "Pay What You Want" food truck ambled through Los Angeles handing out hot slices of pizza. The teal green mobile kitchen was sent around the country by Newman's Own, the non-profit food company started by the late actor Paul Newman to raise funds for their foundation and gauge the generosity of customers. After studying the findings of their new " Generosity Index ," the company has declared Los Angeles to be most generous city in America.

Customers visiting the truck, which made stops from downtown to Venice in July, paid an average of $5.54 per slice, almost three times more than pizza lovers in New York, which took the number ten spot on the list. Customers in Chicago paid about half of L.A. prices. Diners in Silicon Valley were near the bottom of the list, paying $2.07 per slice. One customer in Downtown Los Angeles donated $100 for one piece. The company also parked outside concerts and notes that fans of Taylor Swift, Olivia Rodrigo, and BTS were the most generous. Baby Boomers and Gen X paid the most, at an average of $3.34 a slice, while Gen Zers kicked in $2.61 a slice.

"Taking the Newman's Own pizza truck across the country as a social experiment on people's generosity was an insightful experience," Peter Kaye of Newman's Own, Inc. said in a statement. "While the results were entertaining and sometimes surprising, they confirmed what we already knew—Americans are generous people who love Newman's Own pizza!"