MAFS UK viewers furious after another 'shallow' groom is 'not attracted' to his wife - as fans question show's matchmaking

Married At First Sight UK viewers have been left furious and questioning the experts' matchmaking skills, after another 'shallow' groom declared he is 'not attracted' to his bride.

The reality show returned to E4 for a brand-new series on Monday night and after three hugely successful runs, two BAFTA nominations and even a baby, the upcoming fourth series is set to bring more love and drama than ever.

Thursday's episode of the E4 show saw Kent based careers adviser Polly, 28, walk down the aisle with barber Adam, 33, from Nottingham .

However, the match was less than perfect, with the groom dropping the bombshell that he's 'disappointed' with his bride, leaving some fans fuming.

When the couple came face to face for the first time at the altar, Polly was quick to talk up her new partner and express that she was pleased with the match.

However, Adam remained noticeably silent, leaving Polly's best friend annoyed that he couldn't pay a compliment to his wife.

In a confessional, he went on to say: 'I wasn't instantly blown away when I saw my bride.

'I'm worried that I haven't got that initial wow factor. I am a little bit disappointed.'

After exchanging vows, they went on to have their first pictures taken as a married couple, and Adam again expressed his concerns privately.

'Taking the photos with Polly and getting really close, I don't want to say it's awkward but it feels a little bit weird,' he admitted.

'Attraction is really important to me. If that doesn't grow, I don't know what's going to happen.'

Meanwhile, unaware of his reservations, Polly exclaimed she believes the couple 'couldn't have been matched any better'.

Noticing what was going on, Polly's best friend decided to have a chat with Adam, where he candidly revealed that she is not his 'usual type'.

He explained: 'Normally my ex-partners have been dark hair, I normally go with girls who I think 'Oh my God, you're unreal'.

'I feel like as you get to an age, you don't want to settle for what you think is 'okay'. Everybody wants that perfect person.'

Fans took to X after the awkward scenes unfolded, to slam the 'shallow' groom and the matchmaking choices, penning:

'Sorry but what kind of matching this season. None of the guys fancy the women nawaoo. #MAFSUK.'

'Lmao naa Adam is so shallow wow. #MAFSUK.'(sic).

'Too many average looking men in this series unhappy with how the women they've been given look. I mean that acorn haired dude with the glow in the dark teeth needs to have a good hard look in the mirror. #MAFSUK.'

'Finding it mildly triggering that you've got two men who've openly said their 'preference' is petite women - and the producers have matched them with mid-plus-sized gals and now they both feel they need to beg and convince them to be attracted to them #mafsuk.'

'How do I complain to Ofcom genuinely, why would they put these lovely women with such rude gremlins #MAFSUK.'

'There's a real epidemic of average looking men demanding "10/10's" like they're gods gift #MAFS #mafsuk.'

'It's absolutely wild how the UGLIEST men on this show are the ones with the boldest, and entirely incorrect, opinions on women. I'm so sorry to all straight women who have to date heterosexual men like this. #MAFSUK.'

'It seems to be more about the backstory than the matchmaking #MAFSUK.'

Just days before, viewers said they were shouting at the TV on Wednesday night, after Caspar Todd took bride Emma Bourne down with the most brutal remark in the show's history.

The head gardener, 34, sparked uproar from fans after he told Emma, 31, he doesn't think she's 'sexy' and he has 'rarely gone for a curvier person'.

Caspar told the camera: 'She's a very confident person in herself and her body, but first time seeing Emma in a bikini, I'm not feeling sexual sparks that I was hoping to feel.

'Liking a more petite woman generally is something I have always fancied more than curves. That's just my preference.'

The couple then had a sit down conservation on their honeymoon, when Caspar delivered the blow.

Emma asked: 'Do you think I look sexy tonight?' After no answer, she questioned: 'But you don't think I'm sexy?' Caspar finally replied: 'No.'

Emma continued: 'So, you didn't fancy me and you don't fancy me - right?'

Caspar said: 'Not currently, no, let's be honest.'

Shocked Emma replied: 'If you didn't think I was sexy in my f***ing wedding dress and my gorgeous bikini today, I don't know what hope there is.

'But what we're here to do is look beyond that and what you need to do is look beyond that because my personality, my confidence should help you be more confident and you should see qualities bigger than my clothes size.

'You need to work on your view of women.'