Nasdaq CEO shares the best investing advice she's given her own son: It's a ‘foundational element of wealth creation'
For anyone who finds investment markets daunting, especially younger millennials and Gen Zers, Nasdaq CEO Adena Friedman has a three-word piece of advice: Learn by doing.
It's her most important money advice for all investing newcomers — including her own children, Friedman told CNBC Make It on Tuesday while speaking at the Fortune Global Forum 2024.
"Learn by doing — with small amounts of money, or even on platforms where you don't actually have to use real money," said Friedman. "As you get more engaged and more educated, you can start to take more risks ... and then get more confidence."
Friedman has two sons in their mid-to-late twenties, she said — one of whom took it upon himself to play around with a stock event marketplace app, which lets users track and trade stocks from their phones. He only invests in small increments, roughly $10 at a time, Friedman added.
"He was taking different sides of the trade all night long on, like, what the temperature of New York was going to be overnight," she said. "It was just fascinating ... He didn't even realize he was learning market structure."
