New creative hub for artists in Station North

MCB Real Estate , Midtown Baltimore , and Bloom Arts Strategy have partnered to launch the Fitzgerald Activation, which will transform the unoccupied retail space at The Fitzgerald into a creative hub and economic engine for Baltimore this fall.

From October to December 2024, local artists and cultural organizers will offer a diverse lineup of arts-based events and activities at The Fitzgerald, located at 1201 W. Mt. Royal Ave. The Fall 2024 Artistic Partners include Wordsmith and Rise with a Purpose, Ernest Shaw , Kelly L. Walker , M.A.G.I.C. Center of the Arts , Birch & Pen , Oh to Dream , The Stylette , and Good Quemistry .

The Fitzgerald Activation provides artists and makers with access to the space and resources for free. They may use the space to rehearse, perform, create, and connect with the community. Some groups are offering recurring events, and some are offering one-time-only experiences. Genres include music, dance, theater, spoken word, fashion, film, visual art, and more.

"As a community-focused developer and investment firm, we know how arts, entertainment, and culture enhance the health and vibrancy of a city. In Baltimore specifically, we're excited to elevate The Fitzgerald with these offerings and take pride in shaping places that serve as strong foundations for thriving communities," said Louis J. Kousouris III, Managing Director of MCB Real Estate.

The Fitzgerald Apartments, in Baltimore's Mount Vernon neighborhood, are steps from Penn Station and the Light Rail, offering easy access for artists and public spectators in the Station North Arts District. The idea to offer artists free access to unused retail space was conceived in August 2023, with plans taking shape in early 2024. Nearly 50 local creatives submitted proposals to the open RFP issued in spring 2024. Of the applicants, 42% were small businesses and 63% of those businesses were led by BIPOC women.

"In addition to providing opportunities for artists to engage the community with their work, the Fitzgerald Activation offers Baltimore's creative entrepreneurs a unique, low-risk opportunity to test ideas as a proof of concept, build their audience base, and fine tune their business models," reads the press release.

"We know that artists lack access to affordable, clean, safe space to pursue their creative endeavors, and when you remove barriers to that access, not only will the artists benefit, but the communities in which they work will benefit, as well," said Stacey Handler, CEO & founder of Bloom Arts Strategy. "This space will now be filled with music, dance, theater, creative commerce, and more. I am grateful to MCB and Midtown for being such supportive partners in this endeavor and collaborating with us to bring this idea to life to serve Baltimore's artistic community."

Some of the events and classes are closed to the public, like most rehearsals for certain performances, and the MICA Mural Class with Ernest Shaw . Some groups, however, offer the occasional "open" rehearsal wherein the public is invited to watch. There will be rehearsals and performances by M.A.G.I.C. Center of the Arts , a Sip, Swap, & Shoot event hosted by The Stylette , and an art exhibition featuring works by Kelly L. Walker .

Wordsmith , the BSO Artist in Residence, will be holding workshops and rehearsals for the youth artists in his organization, Rise with a Purpose , as well as performances and events for his own band and work. Most rehearsals will be closed, but several are open to the public. The Fitzgerald Activation will also offer a holiday market curated and hosted by Birch & Pen , and a bi-monthly immersive storytelling event series called Zora's Room celebrating Black culture, womanhood, and queer identity hosted by Good Quemistry .

For a full listing of The Fitzgerald Activation's Fall 2024 groups, activities, and events, along with public viewing, attendance, and ticketing information, click this link .