PurpleLab Joins NAI to Boost Privacy Standards in Healthcare Advertising
WAYNE, PA — PurpleLab , a leader in healthcare data analytics, has announced its membership in the Network Advertising Initiative (NAI), strengthening its commitment to privacy and compliance in healthcare advertising. The NAI, a prominent self-regulatory organization, guides its members through the complexities of data privacy laws and best practices.
With healthcare advertising rapidly growing as a significant digital ad spend category, PurpleLab's membership in the NAI highlights its dedication to protecting consumer privacy. "We are excited to welcome PurpleLab to the NAI membership," said Leigh Freund, President and CEO of the NAI. "PurpleLab's membership reflects its dedication to responsibly handling this data while prioritizing privacy."
As part of its expansion, PurpleLab recently unveiled Audience Builder, a tool that aids healthcare advertisers and media buyers in creating targeted audiences using claims data. This HIPAA-compliant solution simplifies audience planning and distribution while maintaining privacy standards.
In addition to Audience Builder, PurpleLab launched a suite of measurement APIs, such as Audience Quality and Script Lift, offering advertisers insights into patient behavior and campaign performance. These tools empower advertisers to make data-driven decisions and enhance campaign effectiveness.
The company's growth in 2024 is marked by the acquisition of 17 new clients, including major health agencies and demand-side platforms. To support this expansion, PurpleLab has bolstered its team with industry experts Colin Jacobsen and Scott Ronay, furthering its commitment to innovation and privacy-centric solutions.
Mark Brosso, Founder and CEO of PurpleLab, emphasized the importance of this development: "As we continue to develop tools and partnerships that transform healthcare advertising, our membership with the NAI ensures we remain at the forefront of privacy and compliance."
PurpleLab's strategic moves position it as a key player in the healthcare advertising sector, ensuring that it not only meets the evolving needs of its clients but also adheres to stringent privacy standards.
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