‘Shop Local Pasadena’ Campaign Spotlights Small Businesses – Pasadena Now

The City of Pasadena unveiled its "Shop Local Pasadena" campaign on Wednesday, November 13, spotlighting over 1,600 retail businesses and 700 restaurants during the crucial holiday shopping season.

The initiative, beginning November 30 on Small Business Saturday, will offer shoppers their choice of one limited-edition tote bag at 26 participating independent businesses while supplies last.

"Shopping locally is more than just a transaction — it's an opportunity to experience the creativity and community spirit that make Pasadena unique," said David Klug, Pasadena's Economic Development Director.

Pasadena Transit will offer free rides on November 29 and 30, making local shopping districts more accessible to visitors and residents seeking unique holiday gifts.

The campaign features two distinct tote bag designs: a "Shop Local Pasadena" canvas tote or a special "Pasadena Crafted" version created with Visit Pasadena and local business Little Friends of Printmaking.

"Pasadena is a destination for those who value authentic experiences. This holiday season, we encourage visitors and community members to play a vital role in supporting local entrepreneurs by exploring the independently owned shops and eateries that make Pasadena such a special place," said Kristin McGrath, Visit Pasadena's Executive Director.

Participating welcome stations include: Agnes Restaurant & Cheesery, 40 West Green Street; AMT Vintage, 16 East Holly Street; The Battery Books & Music, 26 South Los Robles Avenue; Bricks and Minifigs, 350 South Lake Avenue, Suite 110; Buttercup, 300 East Colorado Boulevard, Suite 157; Chapala Bakery #2, 265 East Orange Grove Boulevard; The Dog Bakery, 36 West Colorado Boulevard; El Dorado, 140 East Orange Grove Boulevard; Fedde Furniture, 2350 East Colorado Boulevard; Ferrazzani's Pasta & Market, 1976 Lincoln Avenue; Han's Beauty Stør, 3644 East Foothill Boulevard; Hello You're Welcome, 445 East Colorado Boulevard; La Michoacana de Dena, 1373 North Lake Avenue; Lucky Boy, 531 East Walnut Street; Octavia's Bookshelf, 1353 North Hill Avenue; The Original Whistle Stop, 2490 East Colorado Boulevard; Pasadena Antique Center & Annex, 480 South Fair Oaks Avenue; Pasadena Sandwich Company, 259 Sierra Madre Villa Avenue, Suite 102; PlayLab Beauty, 25 North Fair Oaks Avenue; Portrait Space, 110 West Green Street; Rebecca Crews, 52 Hugus Alley; Soccer Plus, 1640 East Washington Boulevard; Sybilline Records, 15 South El Molino Avenue; Ten Thousand Villages, 567 South Lake Avenue; The Unicorn Store, 12 Douglas Alley; and Vroman's Bookstore, 695 East Colorado Boulevard.