This Fake AI Restaurant In Texas Has Got Social Media Abuzz - Here's Why

Ethos, a restaurant that claims to be based in Austin, Texas, is causing a lot of buzz on social media. The primary reason: it doesn't actually exist. While this is not the first instance of a "fake restaurant" going viral, the exact nature of this venture seems to be one of a kind. This is because Ethos is using Artificial Intelligence (AI) to create a detailed narrative for itself. Its Instagram page may seem highly attractive at first glance, but look closely, and you'll notice how everything has been AI-generated. The elaborate 'hoax' (if it can be called that) reportedly began when Ethos first posted on its page in March 2023. Since then, the restaurant has maintained its online presence by sharing images of unreal dishes, wishes for its 'staff', updates about 'events', etc.

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One creative post also announces that Jeff Bezos will host a bar takeover and serve cocktails whose names are inspired by Amazon buzzwords! The caption is too funny to miss - see below.

Her thread has received millions of views on X and sparked a heated debate in the comments. Many people have wondered what the point behind creating Ethos is. Check out some of the reactions below:

Before this, another type of fake restaurant went viral last year. A 21-year-old AI startup founder and his friends renamed the address of their four-bedroom accommodation on Google Maps to a fake restaurant called 'Mehran's Steak House.' They got other friends to write raving 'reviews' for their non-existent establishment. A year later, their prank would result in them actually offering people a dining experience. Click here to read the full story.