Watch: Charlotte Observer editors discuss the newsroom’s digital transformation

Let's say you decided today to launch a news publication in your hometown.

You'd likely prioritize investigative journalism, in-depth storytelling, compelling analysis and commentary and breaking news. You'd consider the topics and areas of most interest to the people you serve — stories that help readers understand matters and feel connected. You'd probably want fantastic pictures to complement the s, along with videos, graphics and other methods of relaying information.

Among the most important questions you'd ask: How am I going to get my great journalism in front of people who need and want it most?

Today, that means being on mobile devices, tablets and computers. It means distributing newsletters, appearing on social media platforms, hosting events that engage the community, showing up on videos and having a podcast presence. It means connecting with other media partners and funders interested in supporting your work.

These are all things The Charlotte Observer is doing. With its reinvented digital platform called Edition, readers are getting a host of local, regional, national and even world news. They are getting compelling visuals, interactive games and puzzles — all packaged in sections that are familiar to print customers. And in the printed newspapers on Wednesdays, Fridays and Sundays, they are getting a comprehensive look at local news and special stories on Sundays.

In our new video series called "In Conversation," I, along with Managing Editor Taylor Batten, discuss in greater detail the changes to the print publishing days in the Observer and The Herald in Rock Hill, S.C., and why this moment matters so much. Watch it here.