Coloradosun

What’s Working: Ballot measures in three locations could help rural women bring home the bacon

D.Davis25 min ago
Coloradans in three rural communities are being asked to vote on ballot measures designed to help the half of Colorado's workforce weathering the dual responsibilities of being their children's primary caregiver and bringing home the bacon.

All three — in Grand and La Plata counties and the city of Montrose — would increase funding for child care through taxes paid by out-of-town visitors who stay in hotels or short-term rentals.

The measures are based on the premise that local workers power the tourism industry, so visitors should contribute to things like child care and housing, because meeting those basic human needs stabilizes a workforce.

That workforce includes families in rural counties with children under the age of 5 who are facing a lingering shortage of licensed child care options following the COVID pandemic, said Heather Hawk, executive director of the Early Childhood Council of La Plata County.

But crediting "families" with taking care of children is a bit tricky because " culturally, we are still there ," Hawk said, meaning the bulk of child care still falls to women and other female family members. "Statewide the participation in the workforce of women in Colorado is not equal to men," she added, "and women with children under 5 have an even lower participation rate in our workforce."

Impact of child care availability on rural mothers

By the end of August 2023, the national labor force participation rate for women ages 24-54 had hit 77.8% — the highest ever recorded. But that June in Colorado, labor force participation of mothers with children age 14 and younger was 72.5% compared with the labor force participation of men with children, which was 92.5% , in part because of forces Hawk mentioned.

Hawk's county is struggling. There are eight licensed family homes and 24 licensed child care centers within its 1,690-square-miles, which hold Durango, Bayfield and Ignacio along with unincorporated Hermosa and Hesperus.

That's down from 16 licensed family homes and 32 licensed child care centers for a population of almost 60,000, she said, not counting the Southern Ute Tribe's Montessori Academy, which is only available to Tribal members.

"So the primary situation in La Plata County with regard to child care is we have, like most communities, 60% to 64% of households where both parents are working, but capacity for licensed child care for birth to 5 years of age covers 55% of that need," she said. "And most of the care is for preschool-aged children, with only 80 licensed child care slots for infants."

That leads to mothers who might have worked before they had children no longer working and families losing a significant portion of their income, or, if mothers find remote work, doing it at home while also juggling children.

So the funding that would be reallocated from the passage of ballot measure 1A in La Plata County , or generated by 1A in Grand County and 2A in Montrose , is crucial to the areas that have been designated child care deserts because they have three or more children newborn to age 2 for every licensed slot, according to the Bell Policy Center.

Passage of 1A in La Plata County would reallocate 70% of taxes generated by lodging to workforce housing and child care. That would help alleviate the incredible amount of stress mothers like Heather Haaland, a marketing professional and mom of an infant and a toddler, feels working full-time from home to keep her family afloat in Durango, she said.

After her husband was laid off in May, she became the family's sole breadwinner. She's fully remote, working for a company in Denver, she said, "because, essentially, there's not really any opportunity in my field in rural Colorado." She is lucky enough to have found licensed child care for her two children, but in 2025, it will consume 37% of her annual income. And although there are opportunities for her to progress in her field while working remotely in Durango, "if I were moving on to an executive level it would be very difficult."

So she carries on, trying to cram it all in while her kids are in day care, but often she heads back to her desk after they're in bed.

Some of those nights, however, she's working to change the system, with a national movement of like-minded moms working on federal, state and local levels on things like child care and paid leave for mothers, called Mother Forward "I found out about them when I was struggling to find day care for my infant last winter and they aligned with what I was going through. I struggle with how much as parents we're paying. We're paying more for two children to go to child care than what it would cost us to have two kids go to an in-state college institution."

Haaland is just one of the women The Sun's rural economic development reporter Tracy Ross talked to for a story focused on women's issues this voting season that will run over at The Colorado Sun. If you have other leads, story ideas or questions for Ross, reach her at

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  • What's Working is a Colorado Sun column about surviving in today's economy. Email with stories, tips or questions. Read the archive , ask a question at cosun.co/heyww and don't miss the next one by signing up at coloradosun.com/getww .

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