Madison

A historical timeline of the Jacob Leinenkugel Brewing Co.

J.Lee22 min ago

— Jacob Leinenkugel emigrates to Wisconsin from Meckenheim, Germany, where Jacob's father was an innkeeper and brewer himself.

— Equipped with German brewing knowledge and tradition passed down from his family, Jacob Leinenkugel opens a brewery in the northwestern Wisconsin logging community of Chippewa Falls.

— After Jacob Leinenkugel's death, his son-in-law Henry Casper serves as president.

— Leinenkugel's son, Matthias Leinenkugel, takes over the brewery.

— Jacob Leinenkugel's daughter, Susan Leinenkugel Mayer, is named president of the brewery.

— During Prohibition, Leinenkugel's produces near beer and soda water.

— After the repeal of Prohibition, a brewmaster is hired, the brewery is modernized and tours are introduced.

— As television and national advertising changed the beer industry, small breweries began to disappear across the country. To compete, Leinekegel's expands into new markets and enlists the help of Wisconsin stars as spokespeople, such as Ray Scott, the voice of the Green Bay Packers.

— As the brewery grows, a hospitality center is constructed for beer fans to learn more about Leinenkugel's.

— The brewery is purchased by Miller Brewing Company in Milwaukee and helps Leinenkugel's expand its reach throughout the country, with the Leinenkugel family retained to help run the brewery.

— Leinenkugel's 10th Street Brewery is added in Milwaukee to handle increased demand.

— Summer Shandy ale is added to Leinenkugel's product line.

— Molson Coors and SABMiller form a joint venture in the United States and Puerto Rico called MillerCoors.

— In 2015, Anheuser-Busch InBev acquires SABMiller for $107 billion. As part of the agreement, SABMiller sells its stake in MillerCoors to Molson Coors for about $12 billion.

— For the first time in its 150-year history, Leinenkugel's Original, the beer that launched the brewery, is distributed nationwide.

— Molson Coors announces it will close the Leinenkugal Brewery in Chippewa Falls and the 10th Street Brewery and move production to Molson Coors' Milwaukee facility.

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