Best Black Friday deals 2023 | BestReviews

Save now on products from Ring, Breville and Bose As the unofficial start of the holiday shopping season, Black Friday offers savings on everything from TVs to toys. And there’s a good reason why it’s one of the busiest shopping days of the year — retailers generally save their biggest discounts for the event, so you can really make your holiday shopping budget stretch.

At BestReviews, we research and test hundreds of products, which allows us to spot the best Black Friday deals as they become available. We're especially excited to see deals on products we love, like the Amazon Fire TV 32-Inch 2-Series HD Smart TV , the De'Longhi Magnifico Evo Coffee and Espresso Machine and the VTech Switch and Go T. Rex Race Car , so you won't break the bank on your holiday shopping.

Last updated on Nov. 22, 2023, at 11:00 a.m. PT.

Electronics deals This Black Friday, you’ll find discounts on TVs, security cameras, streaming devices and more. We’re excited to see deals on products from Amazon, Ring and Logitech.

Amazon Fire TV 32-Inch 2-Series HD Smart TV

This high-definition TV makes your favorite movies and TV shows come to life with 720p resolution and Dolby Digital Audio. It also provides access to over a million movies without a separate streaming device and includes a six-month subscription to MGM+. It even allows you to sync your watching among Fire TV devices to enjoy the same shows and movies from room to room.

Ring Indoor Cam (2nd Gen)

Keep an eye on what’s happening inside your home with this versatile indoor security camera that can sit on a table or stick to a wall. It provides 1080p HD video with color night vision, two-way audio and a siren feature you can activate from the Ring app. It also has a manual privacy cover to turn it off when you don’t need monitoring.

Echo Show 8 (2nd Gen)

With this versatile smart display, you can chat with family and friends, check your calendar, listen to Spotify or show off your favorite photos anywhere in your home. Its 8-inch HD touchscreen and stereo speakers are perfect for video calls and streaming movies and even allow you to see a live view of your home from the Alexa app when away from home. Best of all, you can use it to control all your smart home devices with simple voice commands.

Logitech M317 Wireless Mouse

This wireless mouse gives you precise control for line-by-line scrolling and smooth tracking on most surfaces. Its simple plug-and-play design makes setup a breeze, and it can run for up to a year without having to change its batteries. The soft rubber grip and contoured shape also make it comfortable for both right- and left-handed use.

Other electronics deals worth checking out Home appliance and kitchenware deals Whether you’re looking for a toaster oven, a blender or a vacuum, Black Friday is the perfect time to pick up items for the kitchen and home. As in previous years, air fryer deals are especially popular.

Breville Joule Oven Air Fryer Pro

Our favorite air fryer oven among those we tested, the Joule is large enough to hold a 14-pound turkey, so we easily fit an entire bag of frozen french fries in its air-frying basket. We also loved how evenly it cooked our fries, chicken wings, hot dogs and bacon and how efficiently it air-fried. Don’t overlook how versatile it is, either — its 13 cooking functions can tackle countless recipes in the kitchen.

De’Longhi Magnifico Evo Coffee and Espresso Machine

Make cafe-quality coffee drinks at home with this premium espresso machine. It offers seven one-touch recipes, including espresso, cappuccino, latte and macchiato, and 13 grind settings to ensure the most flavorful coffee. You can also create personalized recipes with the My Latte setting to make your perfect cup of coffee quickly and easily.

Ninja Max XL Air Fryer When we tested it, this air fryer impressed us with how evenly and consistently it cooked foods like french fries, chicken wings and hot dogs. We also loved how little counter space it took up and the versatility its six cooking functions offered. It’s easy to clean, too, thanks to its nonstick, dishwasher-safe basket.

Keurig K-Compact Single-Serve Coffee Maker

This compact pod coffee maker can brew a cup of coffee in less than a minute. It offers three brew sizes and has a large, removable water reservoir that’s easy to refill. Its button controls are also intuitive and straightforward to use, so there’s no learning curve involved in making a great-tasting cup of coffee.

Other home appliance and kitchenware deals worth checking out Toy deals With so many toys on sale, Black Friday is an excellent time to pick up holiday gifts for the children on your list. We’re seeing deals on popular brands like Bitzee, Nerf and more.

Bitzee Interactive Toy Digital Pet and Case

One of the most popular toys this holiday season, this virtual pet goes a step beyond the classic two-dimensional digital version. It’s made of color-changing LED lights and reacts to motion, including touches, tilts and more. Best of all, it runs on three standard AAA batteries and is compact enough to play on the go.

Littlest Pet Shop Party Spectacular Collector Pack

This fun pack contains 15 pets ready to celebrate Pet Fest, including a dog, duck, guinea pig, turtle and more, so it can encourage hours of imaginative play. It also includes 13 items for decorating the animals and two accessories for dressing up the pets for the big event. The pieces are pretty small, though, so it’s best for kids aged 4 and up.

Nerf Rival Kronos XVII-500 Blaster This spring-action Nerf gun is perfect for epic backyard shootouts. It can hold up to five rounds at a time and send the foam balls as far as 90 feet in a second. It also has a trigger lock to prevent accidental firing and a ready indicator to let you know when you can take on opponents.

VTech Switch and Go T. Rex Race Car

This convertible car gives you two toys in one because it transforms into a T. rex. It’s a truly interactive toy with light and sound effects that will get your child’s imagination going. Converting the toy from car to creature is also easy enough for kids aged 4 and up because it only requires pressing a button.

Other toy deals worth checking out The Beast Lab Shark Beast Creator allows children to experiment and create one of two sharks by adding the proper ingredients to the lab. The Barbie Dreamhouse 2023 offers three floors and 10 indoor and outdoor living areas for hours of imaginative play. Headbanz is a fun guessing game perfect for family game night, calling for two to six players aged 6 and up. The interactive Fisher-Price Linkimals Toddler Learning Toy can help your little one learn the alphabet, numbers and vocabulary with fun multicolor lights, music and sounds. Who has the best Black Friday deals in 2023? All the big-name retailers typically offer Black Friday deals, so you can find excellent savings at Walmart, Best Buy, Wayfair and more. However, Amazon is usually your best bet if you’re specifically looking for tech, kitchen and home goods or toys. They tend to offer the widest range of brands and products, so you have plenty of options.

For tech and kitchen appliances, though, we also recommend checking out manufacturers’ websites. Brands like Breville, Ninja and others usually have their own Black Friday sales, so you may find bigger savings or exclusive products if you shop directly from the manufacturer. If you want to ensure you get the best Black Friday deals, we recommend comparing prices across a few retailers before making a purchase.

Why trust our recommendations? At BestReviews, we’ve researched and tested hundreds of products, including air fryers, robot vacuums, coffee makers, security cameras, e-readers and more, which helps us identify the best deals. During Black Friday, we’re constantly scouring retailers’ websites for new discounts and updating our articles, so you can be sure you’re always getting the most recent deals to score the biggest savings.

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Jennifer Blair writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.