Caroline & Company celebrates fresh new look

TRUSSVILLE, Ala. ( TRIBUNE ) – Tucked away behind downtown Trussville's busiest intersection, Caroline & Company offers a respite for shoppers looking for style and comfort.

According to Chris Basinger of The Trussville Tribune , the store celebrated the launch of its new rebrand this week, featuring a new palette and a new logo–a honeybee.

"My address is on Honeybee Circle, which is where everything started so that's where our bee comes from," owner Caroline White said.

Caroline & Company started as an online blog run out of her home 6 years ago before White opened the storefront in 2022.

"The Lord just put that in my lap and gave me the opportunity and we kind of just took a leap of faith and did that, and it's been awesome and so much fun. I never had plans to open a storefront but He had other plans," White said.

What to know before going to vote in the 2024 election in Alabama

Though small in size, the refreshed store offers a wide range of items with no age limit.

"My mom and her friends shop here, we have our high school and college girls who shop here, moms-to-be, everything for newborns and new moms–a little bit of everything," White said.

In the last year, Caroline & Company has also started offering baby registries in addition to gift cards for birthdays and holidays.

The shop is located at 103 North Chalkville Road and is open Tuesdays through Fridays from 10 a.m. to 5 p.m. and Saturdays from 10 a.m. to 2 p.m.

They also have an online store at shopcarolineandcompany.com/ .