Dallas Cowboys team up with Salvation Army for 27th year of Red Kettle Campaign
This is the 27th year that the Dallas Cowboys partnered with the Salvation Army to kick off the Red Kettle Campaign which has raised more than $3 billion since the national kickoff began in 1997.
Jerry Jones and Charlotte Jones of the Dallas Cowboys, along with The Salvation Army’s national commander, Commissioner Kenneth Hodder, spoke with KFOX14 about the efforts of the campaign which aims to keep all funds raised in local communities.
They also talked about the Dallas Cowboys Thanksgiving Day game in which this year's headliner for the halftime show will be iconic singer/songwriter Dolly Parton.
A Cowboys tradition for 27 years, the halftime show puts a national spotlight on the increasing needs of millions of families living in the United States during the holiday season, issuing a rallying cry to donate to The Salvation Army’s iconic Red Kettle Campaign, which began in 1891.
The Salvation Army, the nation’s largest private provider of social services, will not stop working to provide Christmas gifts, food, shelter, and rent and utility assistance to millions of people struggling this holiday season and beyond — no matter the cost.
Watch the full interview:
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