Dallas Mavericks And TEGNA Expand TV Broadcasts Into New Markets
More than a month after the Dallas Mavericks and TEGNA announced a historic over-the-air television broadcast deal , the partners are expanding broadcast distribution into new markets before the start of the regular season.
On Thursday, the Mavericks and TEGNA announced that eight additional stations would broadcast games that were not exclusively televised nationally. They join six TEGNA-owned stations to bring Mavericks games into the homes of some 14 million Texans for free over the air.
"Providing access to games has always been our top priority," Dallas Mavericks CEO Cynt Marshall said in a release. "We are thrilled to work with WFAA to bring more fun and excitement to all of our MFFLs across North Texas and beyond."
Games will now air in Amarillo on KFDA, El Paso on KDBC Invesco DB Commodity Index Tracking Fund 4.2, Harlingen-Brownsville on KGBT 4.1, Laredo on KXNU, Lubbock on KMYL, Sherman on KXII, Shreveport, Louisiana and Texarkana on KSHV iShares Short Treasury Bond ETF and Wichita Falls and Lawton, Oklahoma on KJBO.
WFAA is the Mavericks' official broadcast partner in Dallas-Fort Worth. Newly rebranded TEGNA station KFAA Dallas-Ft. Worth, which launches new programming on October 20, will broadcast 70 or more games this season. Fifteen or more games will be simulcast on WFAA.
Games airing on KFAA in the Dallas-Ft. Worth market will also be available through the following providers: AT&T U-verse TV, Charter Spectrum, DIRECTV, DISH, Frontier Fiber Keller, Fubo, GEUS, Grande Communications, OneSource Communications and Optimum.
TEGNA stations in Abilene (KXVA), Midland-Odessa (KWES), San Angelo (KIDY Pacific Global International Equity Income ETF ), Tyler (KYTX) and Waco (KCEN and KAGS) will also broadcast games.
"We're thrilled by the positive response from fans and advertising partners as we gear up to significantly expand the reach of Mavs games," TEGNA senior vice president of media operations Brad Ramsey said in a release. "We are grateful to our partner stations from Gray, Nexstar, and Sinclair for helping us create more excitement, for more fans, in even more homes across Texas."
