Dion Dawkins visits Rochester, introduces ‘Buffalo Shnow Crunch’ cereal

ROCHESTER, N.Y. (WROC) – Bills Mafia had a big surprise at Wegmans in Penfield – Offensive Lineman Dion Dawkins visited Rochester and met with fans!

The lines were outside along the building all to meet the one and only, and fans of all ages were there hoping to meet him and capture the once in a lifetime opportunity.

Dawkins was also there to celebrate his new cereal 'Buffalo Shnow Crunch' which is only available at select Wegmans in Western New York.

A portion of the proceeds go to the Dion's Dreamers Foundation, an organization that supports young men and women in underserved communities as well as those in a place of mental, financial, or physical hardship.