Influencer banned from New York City Marathon for life over 'selfish' act

A running influencer has been slapped with a lifetime ban for competing in the New York City Marathon while flanked by 'two unauthorized people riding the course on electric bicycles,' according to race organizers.

Matt Choi, who posts videos of himself running and offering training tips on Instagram, was disqualified from the race and his time of 2:57:15 has been vacated after his performance across the five boroughs on Sunday.

'After a review and due to violations of World Athletics rules, and New York Road Runners' Code of Conduct and Rules of Competition, NYRR has disqualified Matt Choi from the 2024 TCS New York City Marathon and removed him from the results,' the nonprofit, which organizes New York races, said in a statement. 'He has been banned from any future NYRR races.'

Somewhat surprisingly, Choi isn't fighting the ban and has admitted that the electric bicycles obstructed other runners on Sunday.

' E-bikes don't belong in races,' he wrote on Instagram. 'No excuses. I was selfish & take full accountability of my actions. I apologize to all the runners impacted. I accept my DQ & lifetime ban from Never again.'

Choi admitted in a self-shot Instagram video that he had his brother and a videographer following him around the course on Sunday.

'I was selfish on Sunday,' he told his followers, while admitting that the bikes prevented some other runners from accessing water stations.

A native of Austin, Texas, Choi was among the 55,000 finishers at the marathon on Sunday, finishing nearly an hour after the winner, Abdi Nageeye of the Netherlands.

Choi was a football player at Division I Monmouth University in New Jersey before working as a personal trainer.

He gained some notoriety on Instagram during the pandemic, which helped him attract several sponsors. However, one sponsors, a training app known as Runna, has announced that is cutting ties with Choi.

For his part, Choi has made it clear that the decision to run with videographers was his and he wasn't encouraged to do so by any sponsor.