Jeopardy! host Ken Jennings and fans in shock over contestant's disastrous move: 'What was he thinking?!'

A new Jeopardy! contestant took a major gamble on Thursday's new episode, one that shocked host Ken Jennings and the studio audience.

Aaron Brown, an entrepreneur and trivia host from Ontario was one of the new contestants, alongside Angel Poe, taking on two-day champ Rishabh Wuppalapati, who had amassed $42,402.

The back-and-forth battle found Aaron and Rishabh swapping leads throughout the game, until a crucial moment towards the end of Double Jeopardy.

Aaron held a $200 lead with $10,400 over Rishabh's $10,200, when Aaron found the final Daily Double in the category The Books of Mormons, focusing on books written by Mormon authors.

He decided to make it a 'true Daily Double,' risking it all while holding a $200 lead... and he couldn't come up with the correct response, which both cost him the game and resulted in Jeopardy! fans bashing his bold move on social media.

Just moments earlier, Brown found the first Double Jeopardy Daily Double with $10,800, but he wagered just $2,000 in the category Women's Organizations.

He failed to identify The Daughters of Penelope, but got the next $1,600 question right before finding the last Daily Double.

Since he briefly lost the lead to Rishabh with his first Daily Double miscue, host Jennings asked, 'What do you want to wager his time?'

'Let's get this money, honey. All of it,' Brown said, as the studio audience was stunned, along with Jennings.

'Whoa! I didn't see that coming!' Jennings said, before reading the clue: 'One heck of a labyrinth is the only way out in this 2009 James Dashner novel.'

Brown clearly didn't have the answer right away, though his answer was actually close... but not close enough.

He answered, 'What is The Maze?' Jennings could not accept that, as the correct response was The Maze Runner.

Brown would never recover, amassing just $1,600 before Final Jeopardy, with Rishabh winning, adding another $10,400 to his three-day tally of $52,802.