Sammy Hagar, Guy Fieri hit in $1 million tequila heist as Pa.-bound truck disappears. Here’s what we know

Guy Fieri had about as perfect of a quote as you will get for a story like this.

"It's like a movie," he told PEOPLE Magazine. "But it's real."

That came after news broke that he and rock legend Sammy Hagar were hit hard recently when two trucks carrying their Santo Tequila were hijacked and have gone missing in Laredo, Texas.

Per People, the truck were carrying 440 cases of the booze, which it said comes out to 24,240 bottles.

Fieri and Hagar are partners in the business.

"We've worked so hard," Fieri told People. "This is our best year we've ever had in Santo. WE just had all the momentum, and now whatever's on the shelf is all people are going to get."

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Fieri said Santo's distiller is now working overtime to get more out, but expects the busy holiday season to be thin.

"Our distiller is an independent distiller who's dependent on our sales for his livelihood and that of his team," Santo president Dan Butkus said. "My sales team, my marketing team, the entire Santo Spirits team is dependent upon these sale. That's sort of the piece that's most hurtful to me. We've got to support these people both at the distillery and in the U.S. and we can't do it right now without the revenue from these cases."

One truck of the tequila was Pennsylvania bound while the other was headed for California. Neither showed up.

Butkus told PEOPLE it was "the strangest thing I've ever seen in the spirits industry over 25 years."

"Two of our trucks, four days apart, to be stolen, it's so out of the ordinary, out of the norm, that we're wondering why our trucks may have been targeted," he said.

Fieri told PEOPLE he believes "someone could be trying to break the momentum."

Among the stolen tequila was a specially-made "extra añejo," that takes 39 months to make. Fieri said the company plans to offer a $10,000 reward for that because "it's like the crown jewel of the company."