Taking the plunge! Bec Judd goes braless in a blazer as she fronts fashion campaign

Rebecca Judd turned up the heat on Instagram on Monday by going braless in a chic suit in Bianca and Bridget's Black Friday campaign.

The 41-year-old AFL WAG is the new face of the leading Australian fashion label, which relaunched in September.

Rebecca looked every inch the supermodel in a feminine black and white suit in new video footage from her glamorous Parisian shoot.

Melbourne 's 'Queen WAG' leads the Black Friday promotional campaign for the label.

In the dozen advertisements posted to the Melbourne fashion house's Instagram Stories on Monday, Rebecca, Nadia Bartel , Tayla Broad, and Miss Universe Australia Maria Thattil are pictured modelling the garments at recent high-profile events.

On Monday, the brand announced it would reduce the price of all the items by 30 per cent for the American shopping holiday.

In a shrewd marketing manoeuvre, each influencer's own photographs were shared to the label's social media accounts, alongside a pricing guide that labelled each garment and its discount.

In the video, Rebecca strides confidently along a Parisian street wearing the $490 Lilah suit, consisting of a blazer and pants,

She twirls and shows off her fit physique in the long-line pants and embodies the Melbourne duo's tagline of 'sophisticated minimalism with elements of femininity.'

The mum-of-four described the experience of fronting Bianca and Bridgett's rebrand fashion campaign as one of the most surreal moments of her life.

Speaking on stage at the launch event in September, she shared how a week working on the campaign in Paris left her unexpectedly in tears, despite not being someone who cries easily.

'I'm not a crier, I don't cry,' she said.

'Lana [Wilkinson] cries all the time. But, as we're leaving the hotel after shooting the campaign in Paris - Lana and I were wheeling our suitcases out of the hotel, we both looked at each other, and we were just bawling.'

Lana, who worked closely with the WAG during the campaign, added her own take on the heartfelt moment, describing the shock of seeing her usually composed colleague break down.

'And so, yeah, she dropped on the leg,' Wilkinson laughed.

'And I thought something had happened because she doesn't cry. And she's like, well, it's the best time, it's the best week.

'We didn't want to come home. And thank you so much. It was incredible.'

Photos from the French photoshoot show Rebecca modelling the label's feminine and chic pieces, including a mini dress that featured a black fitted bodice with a plunged V-dropped waist line and white full skirt.

Another mini dress was fitting among the Parisian backdrop as Bec modelled the red number that had multiple 3D rose flower details at the lower panel of the skirt.

A similar dress, this time floor length, had the same detail but with one large rose at Bec's hip while a thigh split featured on the same side.

Bec also showed off her business side in a smart, red suit that featured a plunging neckline.

Standing in front of the Eiffel Tower, the former Postcards presenter rocked another mini dress that boasted a classic design with a sophisticated edge, featuring a bubble skirt, fitted panelled bodice, off-the-shoulder neckline and thin shoulder straps.

The rebrand follows a red, black, navy and tan brown colour scheme, with many pieces intended to be mixed and matched with skirts, trousers and jackets to build out a capsule wardrobe.

Prior to the glamorous relaunch, the Roccisano sisters wiped their Instagram to announce their label's new direction.

In a single post to their platform, the siblings say they have found 'extraordinary new partners' and will be launching a new collection in sizes 4 to 18.

In June, Rebecca was living it up in Paris as she documented several luxurious activities alongside designer sisters Bianca and Bridgett Roccisano and stylist Lana Wilkinson.

Bec was seen outside Hôtel Plaza Athénée, enjoying a fine dining experience at Girafe, shopping at designer stores like YSL and Celine, and exploring the sights like the Eiffel Tower and Louvre.

She spent the morning at a nine-hour shoot at several locations across the French capital for Bianca and Bridgett.

On her Instagram Story, Bec praised the hair and makeup artists for the shoot after her look held in place for the entire nine hours.