Spirit Halloween faces backlash for bullet belt ad in wake of deadly school shootings

is facing scrutiny after it reportedly advertised bullet belts as a costume accessory and marketed the products to teenagers.

Some people took to social media to say the company lacked sensitivity following deadly school shootings in the U.S., including one in Georgia that involved a 14-year-old suspect.

said shoppers claimed they were "concerned with how the message of having the product in its stores comes across to younger children." While a few said it was distasteful, others said it was tone deaf.

According to , the company previously sold a gold bullet belt for $9.99, as well as a punk rock bullet belt for $14.99. The media outlet said it found the product at two Virginia Beach stores it visited last week.

Spirit Halloween, which is a pop-up store that opens ahead of the fall holiday each year, told the media outlet it meant no harm by selling the belts.

"It was not our intention for this product or its placement in the store to be viewed in any way other than a punk rock accessory. We appreciate you bringing this to our attention," the company told in a statement.

While the company still has a variety of belts for sale on its , including holsters, the bullet belt appears to no longer be available.

"You searched for 'BULLET'. We didn't find any matches," after a search for the products.

In Georgia, after four people were killed and nine others were hurt when shots rang out at Alpatchee High School on Sept. 4.

Authorities charged the boy with four counts of murder in the killings. His father was charged with second-degree murder for furnishing his son with a weapon used to kill children.

The teen surrendered to school resource officers who confronted him roughly three minutes after the first shots were fired, investigators said. The said he rode the bus to school with a semiautomatic rifle he concealed in his backpack.

The shooting of two students and two teachers, including 14-year-old Mason Schermerhorn and 14-year-old Christian Angulo, as well as Cristina Irimie andRichard Aspinwall, both teachers.

During a news conference the day of the shooting, Sheriff Jud Smith said the nine people who were hurt are expected to survive.

Since the shooting, there have been an uptick of reported threats against schools, with authorities determining most of them were hoaxes.

In Florida, however, .

Volusia Sheriff Mike Chitwood said he has a message for the child, his parents, as well as any other kids who want to "disrupt" schools, waste police resources, and cause chaos in the community.

"Since parents - you don't want to raise your kids, I'm going to start raising them. Everytime we make an arrest, your kid's photo is going to be put out there. And if I can do it, I'm going to perp walk your kid so that everybody can see what your kid's up to," the sheriff previously wrote in a social media post.

The post included the child's full name - Carlo "Kingston" Dorelli - and a mugshot of the boy, who Chitwood said was charged with making a written threat of a mass shooting - a felony.

Chitwood said the child is a Creekside Middle School student who made threats to carry out a school shooting at either Creekside or Silver Sands Middle School.

"He had written a list of names and targets,"Chitwood said. "He says it was all a joke."

Chitwood said it's no laughing matter.

The video prompted a stream of reactions on social media, with many residents praising Chitwood, calling on him to publicly identify the parents, as well - or press charges against them.

Others questioned the sheriff's decision, saying the 11-year-old is just a child, and that the weight of the responsibility should fall on his parents.