Stars like Hailey Bieber and Katie Holmes love this ‘It’ bag — and it’s a rare 20% off

With Black Friday nearly here , it's time to bag some major discounts.

And while Freja New York's vegan leather purses already cost far less than celebrity must-haves from the likes of Chanel and Hérmes, right now they're a full 20% off at the label's once-a-year Friends and Family Sale .

The Big Apple-based brand shot to "It" bag status as of late, racking up famous fans like Hailey Bieber, Jennifer Lawrence and Katie Holmes.

Bieber first stepped out with the label's Caroline Bag ($258 $194) in Beverly Hills this April, just days before Gabrielle Union carried the same '90s-inspired design to the 92nd Street Y in NYC.

Freja New York Caroline Bag

The next month Katie Holmes proved the style works just as well for more dressed-down outings, teaming hers with jeans and Gucci loafers on a stroll with her daughter.

In addition to Holmes' oat-colored version, the elegant style also comes in equally versatile pistachio, pecan, brown and black shades.

For easy storage, the flap-closure style even features an interior slip pocket and a key clip.

It's not the only Freja New York design scoring A-listers' stamp of approval, however; Alix Earle is partial to the petite Mini Chrystie Bag ($268 $201), which she featured in one of her famed "GRWM" videos .

Freja New York Mini Chrystie Bag

Meanwhile Lila Moss packed the same shoulder bag for Paris Fashion Week, and Jennifer Lawrence wore hers multiple times in NYC this summer.

For those who prefer a different silhouette, the brand's sleek designs also include the Bucket Bag ($258 $194) and traditional totes like the office-ready Paloma Bag ($368 $294).

Freja New York Paloma Tote Freja New York Bucket Bag

Plus, for an even more spacious style, there's even an over-$100-off Weekender Bag ($548 $434) with spacious inner and side pickets.

Whichever deal catches your eye, just be sure to shop fast to score the label's biggest deals of the year.

Why Trust Page Six Style Shopping

This was written by Hannah Southwick , Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles , puts Hollywood's favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

Black Friday FAQs for savvy shoppers When is Thanksgiving 2024?

Turkey Day this year falls on Thursday, November 28, 2024. Get ready to feast to fuel your shopping marathon!

When is Black Friday 2024?

The biggest sales of the year kick off on Friday, November 29, 2024. Shoppers have just 26 days between Thanksgiving and Christmas for a shortened holiday shopping period — so plan wisely.

Are early Black Friday deals actually worth it?

We only highlight deals we think are worth it. Particularly for hot items that are at high sell-out risk, we recommend shopping early and taking advantage of pre-Thanksgiving discounts on big-ticket gifts like the cult favorite Dyson Airwrap , Kim Kardashian's Beats , celeb-loved Ugg boots and more.

Can I shop Black Friday sales online?

Most stores and retailers now offer both in-store and online Black Friday sales, with matching discounts for those that want to shop IRL or virtually.

Why is it called "Black Friday"?

Despite being a great day for the economy, Black Friday still symbolizes the dark side of American consumerism, drawing memories of violent crowds competing for limited merchandise. However, with the advent of internet shopping, retailers and e-tailers continue to see record-breaking sales without the morbid mob mentality kicking off the holiday shopping season.

When is Cyber Monday 2024?

Monday, December 2, 2024 will be all about online shopping at retailers across the internet drop prices for Cyber Monday.

Which is better: Black Friday or Cyber Monday?

It depends! Some, though not all, retailers approach Black Friday and Cyber Monday differently, offering discounts on varying brands and products over the post-Thanksgiving weekend. Some stores use Cyber Monday as an opportunity to drop further discounts on on-sale items.

But beware: if you wait for Cyber Monday to make your purchases, you do risk the chance of products selling out.

Where can I find the best deals?