This Immersive Experience Is Bringing Bluey's Colorful World to Life in Australia

Calling all fans of the hit animated Australian series Bluey — a one-of-a-kind immersive attraction inviting fans into the Heeler family's home is soon to debut in Brisbane, Queensland. Opening Tuesday, Bluey's World is an immersive experience that captures the heart and hilarity of the global sensation. The family friendly attraction is a guided, multi-sensory adventure that begins by entering the family's familiar front door. Once inside, fans will encounter photo opportunities, interactive play zones, favorite Bluey games, and more inspired by the lovable blue heeler puppy. "Visitors will journey through a recreation of Bluey's renowned home via impressive (for real) life-size sets, interactive play and a mesmerizing soundscape, inspired by much-loved Bluey episodes," a press release shared with Travel + Leisure said. Along the way, guests will observe locations seen on the hit show, including Bluey's backyard, the family living room, and Bingo's bedroom.

Bluey's World is located at Northshore, Brisbane's newest riverfront arts and entertainment district. The state-of-the-art venue also features a café, gift shop, and playground. Bluey's World is produced by BBC Studios and HVK Productions. "Bluey showcases the best of Brisbane, and we can't wait to share our fantastic lifestyle with the world, for real life," Adriann Schrinner, Lord Mayor of Brisbane, shares in the release. "Residents and visitors alike will soon be able to immerse themselves in the Heeler family's world, with the interactive experience extended until September 2025. We know this attraction will bring fans from across the world to Brisbane, creating more to see and do in our city, boosting our economy and supporting local jobs."