Wicked fans left horrified over Walmart's bizarre 'color-changing' Mac and Cheese

Wicked fans have branded the upcoming movie 's marketing as 'unhinged' after Walmart announced a 'color-changing Mac and Cheese' is now available to buy ahead of the film's release on November 22.

The 2.05oz cups of pasta are described by the supermarket as 'great value' and cost $1 each, but fans have no idea whether or not theirs will turn pink or green once water is added.

When a photo of the new product was shared online, fans had a lot to say about the latest gimmick to promote Wicked, which stars Ariana Grande as Galinda Upland and Cynthia Erivo as Elphaba Thropp.

'This is getting out of hand... I'll take three plz,' one fan joked, as another claimed: 'This marketing is getting weird,' and a third person added: 'When merchandising goes too far!'

'Unhinged marketing is BACK,' a fourth commented, while a fifth person admitted: 'OMG. I thought that Walmart Wicked Mac and cheese was a joke.'

Someone else simply wrote: 'Horrifying, truly,' while another asked: 'Are we getting punished?' and a different Instagram user said: 'Okay I cannot defend this one.'

Another person claimed: 'I can tell you right now it's not organic,' and one more moaned: 'Mac n cheese is diabolical. This couldn't have been a mystery cookie or sweet treat???'

A different Instagram user added: 'I hate this specific marketing tactic where they take a food and make the sauce an unnatural color... it makes it so unappetizing I'm not eating that.'

The Mac and Cheese news comes just a week after fans went wild after Regal unveiled their merchandise for the highly-anticipated movie, including tumblers, toppers, and quirky popcorn buckets.

After the popular US movie theater franchise posted photos of the pink, green, and purple items on their official Instagram page last Wednesday, people rushed to the comments section to share their excitement.

'Regal is killing it,' one person wrote, while a second commented: 'Regal, y'all ate this collab,' and a third asked: 'Holdup why is Regal actually stepping up their memorabilia game...'

A fourth person joked: 'Ohhh no. My credit card is in danger,' and another agreed and said: '

Over on X, formerly known as Twitter, fans were just as delighted - in particular with the witch hat soda cup.

One person posted: 'Regal Cinemas has truly surpassed expectations with their 'Wicked' themed lantern popcorn container and witch hat cup!' while another said: '

'Regal really understood the assignment—now I *have* to see 'Wicked' in style!' someone else said, while a different X user simply said: 'These look amazing.'

'Aww... They are actually really cute,' another wrote, while a different fan tweeted: 'Regal Cinemas' 'Wicked' lantern popcorn container and witch hat cup look amazing! Perfect for celebrating the film!'

The excitement comes after fans of the popular musical were left furious after the stars of the upcoming movie, Ariana Grande and Cynthia Erivo, attempted to recreate the iconic 2003 poster for the original San Francisco theatrical production.

In the poster, Ariana, 31, wore a crown rather than a white hood while Cynthia, 37, wasn't smiling wearing red lipstick and her eyes were visible - unlike Elphaba in the original poster.