Blue Bell skips pumpkin spice and releases new chocolaty ice cream flavor for fall

Blue Bell Creameries is skipping the pumpkin spice and going in a different direction for fall — a decadently chocolate direction.

The new Chocolate Brownie Truffle takes the company's Milk Chocolate Ice Cream and adds brownies, delicious dark chocolate-flavored truffles and a chocolate icing swirl.

"This one is for our chocolate fans," Joe Robertson, executive director of advertising and marketing, said in a statement . "Chocolate Brownie Truffle is rich with flavor. We have combined our Milk Chocolate Ice Cream with chunks of delicious brownies and decadent truffles. And we added a smooth chocolate icing swirl for even more chocolate flavor. Our new Chocolate Brownie Truffle is the perfect ice cream to start the fall season."

Customers can find the new flavor on store shelves now. It's available in both half-gallon and pint sizes for a limited time in states where Blue Bell products are sold, including Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas and Virginia.

If you can't find the flavor at a store near you, Blue Bell can ship it right to your door nationwide.

Blue Bell also boasts other flavors for the fall, including Oatmeal Cream Pie and Cinnamon Twist Ice Cream. Similar to Chocolate Brownie Truffle, both flavors are available for a limited time.

Doubling down on chocolate is an interesting choice at a time when more traditional flavors dominate the fall landscape ( we're looking at you, Starbucks ). Even H-E-B stuck to Pumpkin Pie and Apple Cinnamon with its Creamy Creations ice cream this season.

Blue Bell itself gave into the trend in 2019 with its Spiced Pumpkin Pecan, but that hasn't made a return to store shelves.

Blue Bell Creameries was founded in 1907 in Brenham, Texas. The top-selling brand can be found in the U.S. in 23 states. The company offers more than 40 ice cream flavors, as well as other frozen snack items.