Forbes

Ticket Prices For Texans-Ravens Christmas Game Soar Overnight After Beyoncé Halftime Show Announcement

V.Lee23 min ago
Topline

Demand for tickets to watch the Texans and Ravens face off in Houston on Christmas Day have soared since Netflix, which will broadcast the game, announced Sunday night that Beyoncé will perform the halftime show.

Key Facts

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Big Number

$9,000. That was the most expensive single ticket listed for sale for the game as of Monday afternoon on Vivid Seats.

Key Background

The NFL in May announced Netflix will broadcast football games for the next three years, including two Christmas Day 2024 matchups: the Kansas City Chiefs vs. the Pittsburgh Steelers and the Baltimore Ravens vs. the Houston Texans. They will be the first NFL games to ever be broadcast on Netflix, which will also stream "at least one game" in 2025 and 2026. Netflix has been dipping its toes into the live events pool since 2023, when Chris Rock performed a comedy special live for the streamer. It streamed the Screen Actors Guild Awards in February, a roast of quarterback Tom Brady in May and, most recently, a live boxing match between Mike Tyson and Jake Paul Friday night.

Surprising Fact

A peak of more than 65 million concurrent streams were reported by Netflix for the Paul-Tyson match, Netflix said, but it wasn't without its hiccups. Down Detector, a site that collects web complaints, recorded 88,000 reports of streaming problems on Netflix Friday night, and social media was rampant with criticisms of the broadcast, leading concerns over Christmas Day to trend on X, formerly known as Twitter. Dave Portnoy, founder of Barstool Sports, posted to X before the fight that the broadcast was " unwatchable " due to issues with lag, dead screens and buffering. An average of 34.1 million viewers watched last year's three Thanksgiving NFL games—a record for the holiday—and the three 2023 Christmas Day games had an average viewership of 28.4 million.

Further Reading Mike Tyson Vs. Jake Paul Was An Entertaining Disaster Netflix Earnings: Stock Climbs As Streaming Giant Beats Expectations—But Subscriber Growth Slows
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