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Here’s what’s moving into the Melt Ice Cream Bar space once it closes in Easton

N.Thompson28 min ago
An Easton ice cream parlor is closing and an antique shop is moving in.

But that's doesn't mean ice cream is going away.

Salvage Goods of Easton is opening a second store at the site of the Melt Ice Cream Bar . They'll sell antique goods, vintage goods - and ice cream and hot chocolate. Think old-fashioned banana split sundaes; soda floats; chocolate malted shales and nostalgic hot chocolate crafted like the turn of the century.

The 1,400-square-foot site will be known as "Salvage Goods II Gilded."

"This location is a blank canvas for us to create a vision," says a post on the Salvage Goods Facebook page .

The new store across from Easton City Hall at 108 S. Third St. opens in early December. It will complement Salvage Goods' current store at 24 S. Third St. in Easton.

Melt Ice Cream Bar closes for good on Oct. 20. Melt Owner Wendy Parcell of Bloomsbury previously announced she would be transition solely to on ice cream food truck due to a growing amount of personal responsibilities.

Salvage Goods owners and mother-and-son duo Heidi Markow and Carl Paolina, both of Easton, on Monday took to the business' Facebook page to announce the pending expansion to patrons.

"We want to immerse our customers in the elegance and grace of a bygone era, one that Easton was proudly part of ... surrounded in a gorgeous gilded retail space with everything that you love of the original Salvage Goods, just more of it."

Salvage Goods itself was in business for more than a decade in the city when its previous owner, Nancy Esposito, temporarily closed in November 2022 because she was moving out of state.

Heidi Markow, a mother of four, holds a bachelor's degree in antiques and appraisals. She's embracing a lifelong dream to collect new finds and explore vintage goods. Paolina 33, is also a history buff. They took over the store a month after Esposito closed it.

"I am truly doing what I love," Markow said. "We knew that we could grow the store into our dream."

Salvage Goods is known for its "unique, uncommon and unexpected" finds: vintage furniture, clothing, jewelry and repurposed items for home and garden.

Prices range $5 for small trinkets to thousands for rare, historic pieces, including an original framed ballot from the November 1910 New Jersey gubernatorial election. That's when future U.S. President Woodrow Wilson defeated Republican Assemblyman Vivian M. Lewis.

Renovation are underway at the second Salvage Goods site, Markow said. The space will literally have a "gilded age vibe" with gold gliding applied over metal, wood, porcelain or stone surfaces.

There will be multiple seating options for patrons to enjoy their sweets inside.

Markow said the Melt space became available at just the right time, similarly to when she acquired Salvage Goods. She credits a loyal following of customers and a supportive community for her success.

"They inspire and allow us every day to continue doing what we love," Markow said.

Hours of Salvage Goods are from 11 a.m. to 6 p.m. Wednesday and Thursday; 11 a.m. to 8 p.m. Friday; 10 a.m. to 8 p.m. Saturday; and 11 a.m. to 6 p.m. Sunday. Hours of Salvage Goods II Gilded are pending.

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